Singapore, June 2016 – Yankee Candle has been
selected by Nanyang Polytechnic’s (NYP) School of Interactive and Digital Media (SIDM) as its industry partner for its second-year ‘Diploma in Motion Graphics
and Broadcast Design’ students taking the Integrated Project Module as part of
their course curriculum.
SIDM students taking this Integrated Project Module were organized into teams
of 3 and given creative license to create an animated branding video for Yankee
Candle’s ‘Riviera Escape’ range of new summer fragrances, which will be
launched on July 1, 2016.
conclude the six-week long collaborative project, Yankee Candle is launching an online voting contest to determine the best animated video. The team with the
highest number of public votes on YouTube will win a 4-Day-3-Night idyllic
escapade to Gold Coast, Australia, one of Asia’s beautiful rivieras.
gave a creative brief to the SIDM students to produce an animated branding
video for the launch of the brand’s Summer 2016 new fragrances – Olive & Thyme, Summer Peach, Sea Salt & Sage and Riviera Escape. The
theme of this collection of scented candles and home fragrances is ‘Riviera
conceptualizing and creating the animation videos, the SIDM students had the
opportunity to employ a myriad of techniques, ranging from 3D to stop-motion
animation. There were also weekly consultations with Yankee Candle’s
representatives, giving the SIDM students the opportunity to interact with
The Voting Contest
8 videos were pre-selected by Mr. Charles Lee (Lecturer, SIDM), Ms. Nina Chan
(Visual Designer, Yankee Candle) and Mr. Logan Wong (Managing Director, Yankee
videos will be uploaded on Yankee Candle’s YouTube channel on June 13, 2016, 12p.m. SGT,
when voting commences. Voting ends on June 28, 2016, 12a.m. SGT.
team whose video garners the most number of Likes will be the winning team.
student on the winning team enjoys a 4-Day-3-Night trip to Gold Coast,
Australia, sponsored by Yankee Candle.
Candle will use the winning video as the main promotional tool for the launch
of the new Summer 2016 Riviera Escape range of fragrances.
Candle is grateful for the opportunity to be able to contribute to the SIDM students’
About Yankee Candle
Yankee Candle Company Inc. is the world’s leading manufacturer of premium
scented candles and home fragrance products.
With a 46-year heritage of producing distinctive, high quality, affordable
luxuries for the home, Yankee Candle has become the most-recognized name in the
global candle business.
Today the Company offers the world’s largest and unrivaled selected of scented
candles, accessories and home fragrance products and operates in more than 53
different countries. Sharing our customers’ passion for fragrance, Yankee
Candle captures every season and special moment with true-to-life scents – from
fresh spring blooms to festive Christmas traditions. Yankee Candle continues to
not not only develop new and vibrant fragrances but also find innovative and
exciting ways for their customers to enjoy those scents.
The headquarters of Yankee Candle Company Inc. is located in Massachusetts,
Yankee Candle was first introduced in Singapore in Spring 2009 by Pure
Senses Pte Ltd – its sole distributor in Singapore. A list of store locations may be found here.
About Nanyang Polytechnic's School of Interactive and Digital Media
Polytechnic is an established Singapore polytechnic which provides
pre-employment training for secondary school leavers, continuing education and
training for adult learners; and support business and industry through
professional and technical services.
The School of Interactive and Digital Media's vision is to be one of Asia's finest school in
interactive and digital media. They seek to enhance their programmes so as to
be internationally recognized for the work of their students, staff
capabilities, industry connections and up-to-date and industry relevant
curriculum in concept art, animation, games design & development, visual
effects, interaction design, motion graphics, digital entertainment technology
and cross-media development.
For all media enquiries and request of
images, please contact:
Telephone: +65 6473 5030
Yankee Candle Singapore